Strongman event, Wigan’s Strongest Man required help with their branding and overall look for their upcoming event, in addition to needing a strategy in place to promote their competition and increase their social media presence.
Event organiser, Mike, initially explained that he wanted all the imagery associated not only with Strongman but also with the town of Wigan and their two main sports teams, Wigan Warriors and Wigan Athletic.
Scope
- Branding
- Social Media Content
- Advertisement
- Strategy
Project Outcomes
The final outcomes for this project consisted of several posters, which event organisers would use to begin their advertising campaign, with the aim of getting strongman athletes to sign up to their competition and to also start growing their online and social media presence. The use of the “towns colours” was well received by competitors and the general public.
“"This is the exact look that I had envisioned for the competition when I first started to discuss graphics requirements with Dec. Through every step of the process, Dec has tailored the designs and social media posts to our specific needs. I don't think I could be more happy with the outcome and I absolutely love the look and feel of the designs."”
Mike ArkwrightEvent Organiser